A recent article on Motley Fool suggested JC Penny had a sq footage target for its stores that would shrink the store size down by 30K or more sq feet, on average. The article also noted the challenges with that, namely that all their locations are in malls where renovations and subleasing can get tricky and require the approval of the property managers. Instead of shrinking the stores down JC Penny should do more partnering with other retailers that have struggled to maintain presence in malls and compartmentalize areas of their stores in to their own units. I.E. 20 years ago every mall had a toy store, usually it was Kay Bee Toys in recent years it was Toys R Us Express, but now most malls have no toy stores. JC Penny has the cash to buy the Kay Bee Toys name, build a few cubicle walls in an area of the store near the Sephora display and the Jewlery and purses and bring toys back to the mall. Make it a separate business unit to JC Penny but still contrib...